Unveiling the Mystery: Who owns Casino Azul Tequila?

Casino Azul Tequila, a renowned spirit, has captivated tequila enthusiasts worldwide. But who owns this iconic brand? This article delves into the fascinating history and ownership of Casino Azul Tequila, shedding light on the enigmatic figures behind the brand.

Section 1: The Rise of Casino Azul Tequila

Casino Azul Tequila was established in 1994 by Tequila Hacienda de Jalisco, a company that has been producing tequila since 1934. The brand's name, Casino Azul, translates to "Blue Casino," a nod to the majestic Azul Tequila, which is a rare and sought-after variety of agave.

Section 2: The Ownership Story

The ownership of Casino Azul Tequila has seen several changes over the years. Initially, Tequila Hacienda de Jalisco owned the brand. However, in 1997, the company was acquired by Mexico's largest spirits company, Grupo Heredia.

Section 3: Grupo Heredia: The New Owners

Grupo Heredia, founded in 1960, has become a prominent player in the Mexican spirits industry. The company's portfolio includes various tequila brands, including El Jimador and Azul de Jalisco. With Grupo Heredia at the helm, Casino Azul Tequila continued to grow in popularity.

Section 4: The Acquisition by Brown-Forman Corporation

In 2011, Brown-Forman Corporation, a global spirits and wine company, acquired Grupo Heredia, including Casino Azul Tequila. Brown-Forman Corporation is known for its diverse portfolio of premium spirits, including Jack Daniel's Tennessee Whiskey, Woodford Reserve Bourbon, and Korbel Champagne.

Section 5: The Impact of Brown-Forman Corporation

Since Brown-Forman Corporation took ownership of Casino Azul Tequila, the brand has experienced significant growth. The company has invested in marketing, distribution, and production, ensuring that Casino Azul Tequila remains a top choice for tequila enthusiasts.

Section 6: The Future of Casino Azul Tequila

With Brown-Forman Corporation's backing, the future of Casino Azul Tequila looks promising. The company is committed to maintaining the brand's high-quality standards and expanding its presence in key markets worldwide.

Frequently Asked Questions:

1. What makes Casino Azul Tequila unique?

Casino Azul Tequila is a rare and sought-after variety of agave, known as Azul Tequila. It is produced using traditional methods and aged in oak barrels, which contribute to its distinct flavor profile.

2. How is Casino Azul Tequila made?

Casino Azul Tequila is made using the blue agave plant, which is grown in the highlands of Jalisco, Mexico. The agave hearts are cooked, fermented, and distilled to produce the spirit, which is then aged in oak barrels.

3. Why is Casino Azul Tequila named after a casino?

The brand's name, Casino Azul, translates to "Blue Casino," a nod to the majestic Azul Tequila. The name was chosen to reflect the unique and rare nature of the spirit.

4. Who owns Casino Azul Tequila now?

Casino Azul Tequila is currently owned by Brown-Forman Corporation, a global spirits and wine company.

5. How has Brown-Forman Corporation impacted the growth of Casino Azul Tequila?

Since acquiring Casino Azul Tequila, Brown-Forman Corporation has invested in marketing, distribution, and production, ensuring that the brand continues to grow and maintain its high-quality standards.