Unveiling Procter & Gamble's Product Portfolio in 2017: A Comprehensive Analysis

In 2017, Procter & Gamble (P&G), a multinational consumer goods corporation, showcased a diverse range of products across various categories. This article delves into the products that P&G sold in 2017, highlighting their market performance and consumer reception.

1. Laundry & Home Care

P&G's laundry and home care segment remained a cornerstone of its business in 2017. The company's renowned brands, including Tide, Gain, and Ariel, continued to dominate the market. Tide, a leading laundry detergent brand, expanded its range with innovative formulas like Tide PODS, offering convenience and effectiveness to consumers. Gain, known for its fabric softeners, introduced new scents and variants to cater to different preferences. Ariel, a popular laundry detergent in Europe, continued to gain market share with its advanced cleaning technology.

2. Personal Care

P&G's personal care segment encompassed a wide array of products in 2017. The company's flagship brands, such as Gillette, Head & Shoulders, and Pampers, remained popular among consumers. Gillette, a leading razor brand, introduced new products like the Fusion ProGlide and Venus Embrace, offering enhanced comfort and performance. Head & Shoulders, a scalp care brand, expanded its range with new formulations targeting specific hair concerns. Pampers, a leading baby care brand, introduced innovative products like the Swaddlers and Active Fit diapers, ensuring comfort and protection for infants.

3. Baby Care

P&G's baby care segment, represented by the Pampers brand, continued to cater to the needs of parents in 2017. The company introduced new products like the Pampers Cruisers and Baby Dry diapers, providing superior comfort and leakage protection. Additionally, Pampers launched a range of baby wipes and lotions, offering comprehensive care for infants' delicate skin.

4. Health Care

In 2017, P&G's health care segment included products from the Always, Tampax, and Whisper brands. Always, a leading feminine hygiene brand, introduced new products like the Always Infinity tampons and Always Discreet pads, offering enhanced comfort and protection. Tampax, another prominent feminine hygiene brand, introduced the Tampax Pearl tampons, known for their softness and leakage protection. Whisper, a popular feminine hygiene brand, expanded its range with new products like the Whisper Ultra Thin pads, catering to different consumer preferences.

5. Beauty

P&G's beauty segment encompassed a range of products from the Olay, Herbal Essences, and Head & Shoulders brands. Olay, a leading anti-aging skincare brand, introduced new products like the Olay Regenerist Micro-Sculpting Cream and Olay Total Effects 7-in-1 anti-aging moisturizer. Herbal Essences, a popular hair care brand, expanded its range with new scents and formulations, targeting different hair types and concerns. Head & Shoulders, known for its scalp care products, introduced new shampoos and conditioners, offering solutions for various scalp issues.

6. Fabric & Home Care

P&G's fabric and home care segment included products from the Downy, Bounce, and Mr. Muscle brands. Downy, a leading fabric softener brand, introduced new scents and variants, catering to diverse consumer preferences. Bounce, a popular dryer sheet brand, expanded its range with new scents and formulas, offering convenience and freshness. Mr. Muscle, a well-known cleaning brand, introduced new products like the Mr. Muscle Power Gel and Mr. Muscle Floor Wipes, providing effective cleaning solutions for various household surfaces.

Questions and Answers:

1. Q: What were some of the key product launches in P&G's laundry and home care segment in 2017?

A: In 2017, P&G introduced innovative products like Tide PODS laundry detergent, Gain fabric softeners with new scents, and Ariel laundry detergent with advanced cleaning technology.

2. Q: How did P&G's personal care segment perform in 2017?

A: P&G's personal care segment, represented by brands like Gillette, Head & Shoulders, and Pampers, continued to dominate the market with new product launches and expansions in their respective categories.

3. Q: What were some of the new products introduced by P&G's baby care brand, Pampers, in 2017?

A: Pampers introduced new products like the Pampers Cruisers and Baby Dry diapers, offering superior comfort and leakage protection, along with a range of baby wipes and lotions for comprehensive care.

4. Q: How did P&G's health care segment perform in 2017?

A: P&G's health care segment, including brands like Always, Tampax, and Whisper, introduced new products like Always Infinity tampons, Tampax Pearl tampons, and Whisper Ultra Thin pads, catering to different consumer preferences and offering enhanced comfort and protection.

5. Q: What were some of the new products introduced by P&G's beauty segment in 2017?

A: P&G's beauty segment, represented by brands like Olay, Herbal Essences, and Head & Shoulders, introduced new products like Olay Regenerist Micro-Sculpting Cream, Herbal Essences new scents and formulations, and Head & Shoulders shampoos and conditioners for various scalp issues.