The Sahara Casino: A Journey into Ownership and Legacy

The Sahara Casino, a historic landmark in Las Vegas, has been a symbol of luxury and entertainment for decades. But who owns the Sahara Casino? This article delves into the fascinating history of the Sahara, its transformation through various hands, and the enigmatic story behind its ownership.

The Sahara Casino was originally opened in 1952 by the mobster Benjamin "Bugsy" Siegel. It was the first hotel-casino in Las Vegas and quickly became a popular destination for celebrities and high rollers. However, Siegel's reign was short-lived as he was assassinated in 1947. After Siegel's death, the Sahara passed through several hands before becoming a part of the Harrah's Corporation.

The Harrah's Corporation was a dominant force in the casino industry, and the Sahara became one of its flagship properties. Under Harrah's ownership, the Sahara expanded and became a major tourist attraction. However, the company faced financial difficulties in the late 1990s, and the Sahara was sold to Tracinda Corporation, a private investment firm owned by the Las Vegas Sands Corporation.

Tracinda Corporation held the Sahara for a brief period before selling it to a group of investors led by Alex Meruelo. Meruelo, a Mexican businessman, had a vision for the Sahara, and he embarked on a massive renovation project to revitalize the property. The Sahara was renamed The SLS Las Vegas, and it reopened in 2014 as a trendy, upscale hotel-casino.

The SLS Las Vegas has since become a popular destination for young adults and tourists seeking a modern, chic experience. Its stylish design, vibrant atmosphere, and numerous amenities have made it a favorite among visitors. But who owns The SLS Las Vegas now? Let's explore the current ownership and the legacy of the Sahara Casino.

1. Who owns The SLS Las Vegas now?

The SLS Las Vegas is currently owned by Alex Meruelo, a Mexican businessman who has a significant stake in the property. Meruelo's vision and investment have transformed the Sahara into a modern, upscale hotel-casino.

2. How did Alex Meruelo come to own The SLS Las Vegas?

Meruelo purchased The SLS Las Vegas from Tracinda Corporation in 2013. He had a vision for the property and wanted to revitalize it, which led him to invest in the renovation and rebranding of the Sahara Casino.

3. What is the history of The SLS Las Vegas?

The SLS Las Vegas was originally opened as the Sahara Hotel and Casino in 1952. After several ownership changes, it was purchased by the Harrah's Corporation in the 1960s. The Sahara became a part of the Harrah's chain and was expanded and renovated over the years. In 2013, it was sold to Alex Meruelo, who renamed it The SLS Las Vegas and embarked on a major renovation project.

4. How has The SLS Las Vegas changed since the renovation?

The SLS Las Vegas has undergone a significant transformation since the renovation. The property now features a sleek, modern design, upscale amenities, and a vibrant atmosphere. The hotel-casino has become a popular destination for young adults and tourists seeking a trendy experience.

5. What is the future of The SLS Las Vegas?

The SLS Las Vegas is expected to continue its success as a trendy, upscale hotel-casino. With its unique design and amenities, the property is poised to remain a popular destination for years to come.

In conclusion, the Sahara Casino has had a fascinating journey through various hands, from Benjamin "Bugsy" Siegel to the Harrah's Corporation and now to Alex Meruelo. The SLS Las Vegas has become a symbol of modern luxury and entertainment, and its ownership has played a significant role in its transformation. As the property continues to evolve, it remains a testament to the enduring legacy of the Sahara Casino.